There is a mobile application for everything nowadays. Every business, while launching an application plans to gain some profit from it. Profit can be gained only when the app gains popularity and users repeatedly return to it.
Now, with mobile technology constantly being upgraded, business need to redesign their mobile apps to make sure that it stays on the top of its field of competition.
Signs that mean that you need to get mobile app redesigning:
- The application lacks various latest features that other similar applications have.
- The design looks unprofessional.
- The app takes forever to load.
- Difficult to navigate through the app.
- It is not getting you the expected number of users.
- Too many bugs and errors.
- Your company has grown in terms of size and services and that is not depicted in the app.
- The app contains outdated content.
- Some features aren’t displayed clearly.
- The app does not an impressive UI.
If you spot any of the above-mentioned signs or any sign similar to those, you should conclude that it is high time that you looked for a mobile app development company and got the mobile app UI and UX redesigned.
Getting a mobile app redesign may seem simpler than building an app from the scratch, but it’s not. App redesigning needs a huge focus on some points, that if ignored can lead to the app losing users.
The purpose:
App redesigning is a tough task as you need to make sure that you do not deviate from the purpose. In the efforts to add the latest features, sometimes, it so happens that the mobile app development experts lose the clear view of the purpose of the app. For example, in case of a car navigation application, one can add various features like location reviews, check-ins on social media, etc. But if this makes the app overcrowded and eventually makes it confusing for navigation, the app loses the sole purpose it was designed for and thus, can lose users.
Do not alienate the users:
Every time a mobile app is redesigned, care must be taken that the mobile app UI design remains familiar to the users. The colours, the buttons, the layout, the navigation should more or less remain the same. Changing the layout of the app completely can make the user feel alienated with the app and thus may lose interest in using it. Add new features that make it simpler to use the app but make sure you do not change the UI drastically. For example, the Instagram app keeps redesigning the app at regular intervals but the small heart icon as the like button always stays.
The user reviews:
No matter how efficient the app designer is, an enterprise mobile application development is never perfect at the very first shot. So, when you plan a redesign, go through all the reviews that your mobile app has received on the iOS store or the play store and then try to work on all the suggestions given by the users. The users are the actual testers of any app and that is why their reviews are highly valuable. Through these reviews, you get an idea where your app requires improvement.
Final words
Mobile app redesign is not a cakewalk. The constant pull between adding impressive features and ensuring not letting the app to get overloaded with needless features poses a big challenge for app developers. When you choose to outsource mobile app development services, you need to make sure that you carefully oversee the redesign planning to make sure that the above-mentioned 3 points are fulfilled.